Unlock the Power of Free Advertising with Google ad grant
Nonprofits can benefit greatly from free advertising with Google ad grant, as it can help non-profit organization to raise awareness about their mission, attract new supporters and volunteers, and generate donations. Free advertising can come in many forms, such as social media posts, blog mentions, press releases, and community events.
By leveraging free advertising opportunities, nonprofits can expand their reach to new audiences without having to spend money on traditional advertising methods. This can be especially beneficial for smaller organizations with limited budgets. Additionally, free advertising can help nonprofits build credibility and establish a positive reputation within their communities.
Overall, nonprofits should actively seek out and take advantage of free advertising opportunities to maximize their impact and achieve their goals.
What is Google Ad Grant?
The Google Ad Grant is a program that provides eligible nonprofit organizations with free advertising on Google’s search engine. Through the program, qualifying nonprofits can receive up to $10,000 USD per month in Google Ads credits to use towards promoting their mission, programs, and services.
To be eligible for the Google Ad Grant, nonprofits must have 501(c)(3) status, have a functioning website, and comply with Google’s program policies. Once approved, nonprofits can create and run ads on Google’s search engine to reach potential supporters, volunteers, and donors.
The Google Ad Grant can be a powerful tool for nonprofits to increase their online visibility, drive traffic to their website, and connect with people who are interested in their cause. By leveraging the power of Google Ads, nonprofits can effectively market their organization and engage with their target audience at no cost.
Overall, the Google Ad Grant is a valuable resource for nonprofits looking to expand their online presence and achieve their goals.
Eligibility Criteria for Google Ad Grant
To qualify for the Google Ad Grant, nonprofits must meet the following eligibility criteria:
Be a Registered Nonprofit
Be Recognized by TechSoup
The nonprofit must be registered and validated by TechSoup, an international nonprofit organization that verifies and connects nonprofits to various technology donations and services.
Have a Functional Website
The nonprofit must have a functional website with sufficient content relevant to their mission, programs, and services. The website must also comply with Google’s Ad Grant policy guidelines.
Maintain Active Account
The nonprofit must maintain an active Google Ads account, comply with the program policies, and meet the minimum account performance requirements.
Benefits of Google Ad Grant
Now that we know what the Google Ad Grant is and who is eligible for it, let’s take a look at the benefits of this program for nonprofits.
The primary benefit of the Google Ad Grant is free advertising. Nonprofits can use the $10,000 monthly budget to create ads that promote their mission, services, and events. This is a significant advantage for nonprofits as advertising can be expensive, and the grant helps them save money while reaching a broader audience.
Increased Website Traffic
The Google Ad Grant can drive more traffic to a nonprofit’s website. By using targeted keywords and ad groups, nonprofits can increase their website’s visibility and attract more visitors to their website. This increased traffic can result in more donations, volunteers, and support for the nonprofit’s cause.
By using Google Ads, nonprofits can reach a larger audience and increase their visibility. They can create ads that target specific locations, demographics, and interests, making it easier to connect with their target audience. This increased visibility can lead to more awareness about the nonprofit’s mission and services.
The Google Ad Grant provides nonprofits with measurable results, allowing them to track their ad performance and make data-driven decisions. Nonprofits can analyze their ad campaigns’ effectiveness and optimize their ads for better performance. This data can also help nonprofits refine their marketing strategies and improve their overall digital presence.
How to Apply for Google Ad Grant
Now that we know the benefits of the Google Ad Grant let’s look at how to apply for the grant.
Step 1: Register with TechSoup
The first step in applying for the Google Ad Grant is to register with TechSoup. TechSoup verifies and validates nonprofit organizations, ensuring that they meet the eligibility criteria for the grant.
Step 2: Create a Google Ads Account
Once your nonprofit is validated by TechSoup, the next step is to create a Google Ads account. The account must comply with Google’s Ad Grant policy guidelines and meet the minimum account performance requirements.
Step 3: Apply for Google Ad Grant
Once your Google Ads account is active, you can apply for the Google Ad Grant. Google will review your application and Once your Google Ads account is active, you can apply for the Google Ad Grant. Google will review your application and verify that your nonprofit meets the eligibility criteria. If approved, you will receive a confirmation email, and your nonprofit will be able to start using the grant to create and run ads on Google.
Best Practices for Google Ad Grant
Now that we know how to apply for and use the Google Ad Grant let’s take a look at some best practices to maximize its effectiveness.
Create Relevant Ads
When creating ads, nonprofits should focus on creating ads that are relevant to their mission, programs, and services. They should also use targeted keywords and ad groups to reach their target audience and maximize their visibility.
Use Ad Extensions
Nonprofits should also use ad extensions to provide more information about their organization and services. Ad extensions can include additional links, callouts, and contact information, making it easier for potential supporters to connect with the nonprofit.
Optimize Landing Pages
Nonprofits should also optimize their landing pages to ensure that they are relevant to the ad and provide a seamless user experience. The landing page should also have a clear call-to-action that encourages visitors to take action, such as making a donation or signing up to volunteer.
Nonprofits should regularly monitor their ad performance and make data-driven decisions to optimize their campaigns. They should also adjust their bids and targeting to ensure that their ads are reaching the right audience and generating the desired results.
Blue Horn Technologies is a technology service provider that offers Google Ads Grant service for non-profit organizations. This service provides eligible non-profits with free Google Ads advertising credit to promote their charitable causes and initiatives. By availing of this service, non-profits can increase their online visibility and reach a wider audience, ultimately driving more traffic to their website and increasing donations. Blue Horn Technologies ensures that the process of applying for and managing the Google Ads Grant is seamless and hassle-free for their non-profit clients, allowing them to focus on their important work of making a positive impact on their community.
The Google Ad Grant is a valuable resource for nonprofits to reach their target audience and promote their mission, services, and events. By meeting the eligibility criteria, creating relevant ads, and optimizing their campaigns, nonprofits can maximize the effectiveness of the grant and achieve their marketing goals.
How long does it take to get approved for the Google Ad Grant?
It can take up to 30 days for Google to review and approve a nonprofit’s application for the grant.
Can nonprofits use the Google Ad Grant for political campaigns or lobbying?
No, the Google Ad Grant cannot be used for political campaigns or lobbying activities.
Can nonprofits use the Google Ad Grant for YouTube ads?
No, the Google Ad Grant can only be used for ads on the Google Search Network.
What happens if a nonprofit’s Google Ads account does not meet the minimum performance requirements?
If a nonprofit’s Google Ads account does not meet the minimum performance requirements for two consecutive months, their grant may be suspended or terminated.
Can nonprofits apply for multiple Google Ad Grants?
No, each nonprofit is only eligible for one Google Ad Grant.