There are many different ways to build a mobile application. Many businesses and entrepreneurs are torn between using app generators or mobile app development services.

But what if I told you that you don’t need a choice? Most mobile app developers are torn between these two paths. Pure application builders are not flexible enough, and they are also reluctant to outsource the entire project.

These guidelines are a must for those who want to develop a mobile app. You’ll learn about the advantages of both approaches and discover alternatives that offer both.

A comparison of mobile app development services and app builders

First, let’s look at these two options for mobile app development. App development services and app builders are two very different things.

Mobile Application Development Services

Traditionally, these services have been provided by mobile application development companies and institutions. They outsource the entire process of designing and developing mobile apps.

Specific services vary by company, but most companies offer some version of a completely native app production package. These agencies have in-house mobile app development teams that can create custom Mobile App development based on your specific needs.

For some companies, iOS and Android app development can be separate services. So if you want to develop an application for multiple platforms, it is in your best interest to work with an agency that can provide both in one solution.

The best mobile app development services specialize in mobile apps. Apart from app development, some agencies in the market offer services such as web design, SEO, social media marketing, and PPC. App development should be the leading service of your business, not a side hustle or idea.

Pros and cons of Mobile app Development.

This section will take a closer look at the advantages and disadvantages of hiring an application development company. This will help you decide whether this path makes sense for your mobile app development project

Advantages of Hiring Mobile App Development Services

  • Hiring an in-house team or freelance mobile app developers is not needed.
  • Good companies offer more than just a high-quality native app. You also get project managers, quality assurance staff, and management services to help your business grow.
  • App development services allow you to create iOS apps, Android apps, and sometimes web apps.
  • You’ll work with a team of experts who know what it takes to develop a successful mobile application. So you are not alone. There is always someone there to answer your questions and guide you in every step.
  • The best app development companies offer everything from strategic advice to UX/UI design, development, and post-launch support.


Not all agencies that make mobile apps specialize in development. Some provide services not related to app development (e.g., SEO, PPC), which often affects the quality of the final product.

Development services are more expensive than separate app builders.

App Builder

App Builder is designed for non-technical users who want to create mobile apps. Anyone can use App Builder to develop apps without hiring a mobile app developer or learning a programming language.

Some have experience with website builders like Wix or Squarespace. Most app developers also fall into this category. All the technology and backend infrastructure are built-in, so you must add content and customize the application to your needs.

App builders are ideal for do-it-yourselfers on a budget. However, as with most software on the market, there are apparent differences when comparing platforms.

Application Builder Advantages and Disadvantages

Not all app generators are created equal. However, these advantages and disadvantages should be considered when Mobile App Development uses this approach.

Advantages of Hiring Application Builder

  • App Builder allows you to create cross-platform apps without hiring a mobile app developer.
  • They use mobile technology to bridge the gap between software development and non-technical users. This makes the development of mobile applications more convenient.
  • App makers can simplify the mobile app development process. The development time is shorter than traditional cross-platform app development, and you can bring your app to market faster.
  • You can start with a template, build momentum, and get inspired by designs and ideas.
  • Application developers can save time and money by creating cross-platform mobile applications.
  • The entire backend infrastructure is managed on your behalf. You don’t have to worry about servers, databases, backups, push notifications, and everything else you need to make your app a success.


Some app makers use development frameworks to create hybrid mobile apps. This is not ideal for specific applications, such as gaming, augmented reality, and graphics-intensive mobile applications.

Many application generators do not allow customization beyond plug-and-play functionality (although this is not the case for all applications).