If you’re planning to run Google Ads, it’s important to ensure that your ads meet Google’s requirements for advertiser verification. Advertiser verification helps to ensure that the ads served to users are from legitimate sources, and not from fraudulent or deceptive advertisers. In this article, we’ll discuss everything you need to know about advertiser verification for Google Ads, including why it’s important, how it works, and how you can get verified.

Why is Advertiser Verification Important?

Advertiser verification is a process in which advertisers are required to verify their identity before they can run ads on Google Ads. This is done to ensure that the ads served to users are from legitimate sources and not from fraudulent or deceptive advertisers. The verification process involves submitting official documents that confirm the advertiser’s identity, such as a government-issued ID or business registration certificate. Once the documents are submitted, Google Ads will review them to ensure that they match the information provided by the advertiser.

Advertisers who fail to verify their identity or whose documents are rejected will not be able to run ads on Google Ads. It’s important to note that verification is a one-time process, and once an advertiser’s identity is verified, they can run ads on Google Ads without needing to verify their identity again.

Overall, advertiser verification is an important step in ensuring the safety and trustworthiness of the ads served on Google Ads. By requiring advertisers to verify their identity, Google is able to provide a more secure and trustworthy advertising experience for users.

Ad fraud is a serious issue in the digital advertising industry, and Google is taking steps to combat it by requiring all advertisers to verify their identity. Advertiser verification helps to ensure that the ads served to users are from legitimate sources and not from fraudulent or deceptive advertisers.

By requiring advertiser verification, Google aims to provide a safer and more trustworthy advertising experience for users. Advertiser verification also helps to maintain the integrity of the advertising ecosystem and reduce the risk of ad fraud.

How Does Advertiser Verification Work?

Advertiser verification is a process by which Google verifies the identity of an advertiser. Google does this by requesting certain information and documents from the advertiser. Once Google has verified the advertiser’s identity, they will be able to run ads on the Google Ads platform.

Types of Advertiser Verification

There are two types of advertiser verification: individual verification and business verification. The type of verification required depends on the type of advertiser.

Individual Verification

Individual verification is required for advertisers who are running ads as individuals. To verify your identity as an individual, you’ll need to provide Google with your full name, date of birth, and government-issued ID.

Business Verification

Business verification is required for advertisers who are running ads on behalf of a business. To verify your business, you’ll need to provide Google with your business name, address, and tax identification number. You may also be required to provide additional documentation, such as articles of incorporation or a business license.

How to Verify Your Advertiser Account

The process for verifying your advertiser account will depend on whether you’re verifying as an individual or a business.

Individual Verification Process

To verify your identity as an individual, follow these steps:

1. Sign in to your Google Ads account.
2. Click on the “Tools & Settings” menu, and select “Setup” under “Billing.”
3. Click on “Payment Settings” and select “Verified Information.”
4. Enter your personal information, including your full name, date of birth, and government-issued ID.
5. Submit your information for verification.

Business Verification Process

To verify your business, follow these steps:

1. Sign in to your Google Ads account.
2. Click on the “Tools & Settings” menu, and select “Setup” under “Billing.”
3. Click on “Payment Settings” and select “Verified Information.”
4. Enter your business information, including your business name, address, and tax identification number.
5. Submit any additional documentation required for verification.

Common Verification Issues and Solutions

While the verification process is typically straightforward, there are some common issues that may arise. Here are some tips for resolving these issues:

• Issue: Verification documents are rejected.
  • Solution: Make sure that your documents meet Google’s requirements for clarity and completeness. If your documents are rejected, you’ll receive an email with more information on how to resolve the issue

• Solution: Make sure that the information you’re providing matches the information on your official documents. If there are discrepancies, Google may not be able to verify your identity.
• Issue: The verification process is taking longer than expected.
  • Solution: Verification can take up to several weeks, depending on the volume of verifications being processed. If you haven’t heard back after several weeks, you can contact Google Ads support for assistance.
• Issue: You’re having trouble finding the verification section in your Google Ads account.
  • Solution: The verification section is located under “Payment Settings” in the “Billing” section of the “Tools & Settings” menu.

Conclusion

Advertiser verification is an important step in ensuring that the ads served to users are from legitimate sources and not from fraudulent or deceptive advertisers. By requiring advertisers to verify their identity, Google aims to provide a safer and more trustworthy advertising experience for users. If you’re planning to run Google Ads, make sure to follow the verification process outlined in this article to ensure that your ads meet Google’s requirements.