By the term SEO (Search Engine Optimization), we take the perception of website ranking. This perception is accurate, and SEO is done to improve the quality of your website’s access to different search engines. It is a mechanism to get Organic Traffic on your website by following Google and other search engine algorithms.
There are two kinds of SEO techniques,
- On-page SEO
- Off-page SEO
These methods can be applied to WordPress SEO or on Custom design website SEO.
Know about search engine optimization?
Before we jump into SEO factors that help generate organic traffic, we must know what SEO is. It is a process of creating and optimizing your website that increases its visibility to related searches. You have to make sure that your website comes higher on the search engine, which means more visitors will come to your site and generate more financial revenue.
All search engines have robots to collect information from your websites. They also follow different indexing criteria for the websites. You can get help from different Companies that provide SEO services instead of doing it yourself. It is time-consuming, and they follow all the latest trends of Search engines.
When generating information about a website page, bots consider various factors such as keyword usage and content quality. These factors need to be considered and incorporated into your page to be ranked high in search engines.
How does SEO Help you?
Optimizing your website will appear on the first page of your customers’ search engine. Some research shows that only about 25% of potential visitors click on the second page of Google search results.
Therefore, your position on the first page is essential for traffic to your website. And if you don’t want to pay for traffic, you need to work harder to achieve organic listings on search engines. A good SEO Agency will help you provide all the details about it.
While some businesses rely on search engines, like e-commerce sites, like content sites where people can shop and read reviews, seek advice, and get industry news. Some companies are becoming. SEO consists of two main areas: technical SEO and content SEO, both of which are of equal value.
Search engine optimization is one aspect of getting more organic traffic. Today’s SEO needs to be approached the right way. To do this, here are five steps you can take to make your organic pipeline a success. You can also get help from local SEO services to do this task on your behalf.
Look for Keywords with high Traffic and Low Competition.
Enter words and phrases related to the Ahrefs Keyword Explorer and select the Keyword Ideas Report to see hundreds of ideas. You can get your SEO done from a good SEO company, that way, and you don’t have to do all work by yourself.
Filter this list by two metrics.
1. Search Volume
The total search demand for this keyword or the number of times Google searches for this keyword in a country in a month for organic search.
2. Keyword Difficulty
The keyword ranking difficulty is expressed as a value between 0 and 100.
How it Will Help you?
It allows you to create a manageable list of topics with low contention and search volume. Work with the filters until you get the list you like to get more ideas. It is important. Filtering by keyword difficulty (KD) is only a rough guide. Before you can target a keyword, you should always analyze the search results manually to determine the actual difficulty and intent of the search.
- But that’s not all. In addition, prioritize your topic list by focusing on topics of high business value (where your product or service is essential to solving a particular problem).
- After all, traffic is a trivial indicator. It doesn’t make sense to drive much traffic to your site if that traffic doesn’t generate revenue in any way.
- It is a simple measure that Ahrefs uses to determine the business value of a theme.
Try to make as many Backlinks as you can
Backlinks are among the top three ranking factors o your websites. It is a link you get from another website to the one you have. In the algorithm of Google, these backlinks are very important to get more views than your competitors. Just imagine you are running a business, and you have some competitors that sell the same product. You need to ensure that your website has more backlinks than your competitors.
In the eyes of Google, the more backlinks a website has, the more trustworthy it is considered. If your competitor has more backlinks than you, it will hurt your traffic. It provides your website more authority, and googles higher your search engine results.
But you also have to make sure that spam scores or spammy links do not exceed a certain amount. They are considered bad links. Choose correct links to boost your website inside of the high spam ones.
Conduct thorough Keyword Research
Your keywords are the beacon of your websites used in search engines to discover websites. That is the only reason you have to give proper time to keyword research. It is one of those processes that cannot be rushed.
There are some manual ways to conduct this keyword research, but it can take time. You can use some tools to make your keyword research faster and easier than manual.
- SEM Rush
Focus on Improving Page Speed
The report pointed out. How fast your content loads determine the speed of your page. It is a key factor in providing a better user experience.
- Sites that take longer than 3 seconds to load are abandoned by 40% of users, and 80% of visitors never return.
- Slow-loading websites cost retailers $2.6 billion in lost sales each year.
- When Google determines that users are not spending enough time on a site, it lowers a site’s ranking. The lower your website ranks, the lower your visibility. It ultimately affects organic traffic as it becomes harder for users to find your site.
Consistency of Update Content
If there’s an easy way to increase organic traffic quickly, it’s to update your content. Reports that updating and republishing an old Blog Post with new content and images can increase organic traffic by 106%. I say this based on my experience and some reports.
These are some of the basic methodologies you should follow if you want to increase your website’s organic traffic.